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Arasoft is a company that develops a digital book platform for writing, publishing, and ebook reading. The products have been published in Korean. For the next step, Arasoft wants to expand its user base to the Indonesian market. In this collaboration project, we will recreate the Arasoft product and adjust it to match the Indonesian market.
Due to the short deadline, we chose workmates in our office who have the most suitable characteristics for the customer segment. We created a survey filled out by around 30-40 users and selected the best 3 answers to join the focus group discussion.
User Characteristics
– Indonesian people
– Spend 2-3 hour / day reading books
– Buy books every month, IDR 100K+
– Users of digital book platforms.
Araebok Korean version has bad google translation from Korea to English
The features are too complex and require time for users to understand.
The Korean version of Araebook lacks visual hierarchy content.
Similar platform: Read Era, Kindle, Apple Books, Google Play Books, Gumroad
Common challenges from similar platform: difficult navigation, bookmarking
There are 5 different applications to support the ecosystem for ebook publishing in Arasoft Korea.
Marketplace: Araebook
(Web Based)
eBook Reader: Arareader (Web Based), Namo Reader (Desktop Based)
eBook Maker: Ara Author (Web Based), Namo Author (Desktop Based)
In this project, we will only focus on developing the Araebook Web-Based App. We simplified the menus and made the process of buying, selling, and reading books straightforward as easy as possible. These changes help users navigate the platform smoothly and enjoy their experience with Araebook.
Above is the flow of how users navigate from the homepage, search for books, make payments, and read them online. We are designing multiple ways to purchase books so that users can explore according to their preferences while still maintaining a minimalist impression.
Above is how users access the dashboard and read books they have previously purchased.
Here is the place where users can manage all their activities on the platform: publishing books, continuing to read, and viewing transaction history. Everything is designed to be as minimal as possible.
To reach a wider user base, we have also developed a responsive version of Araebook for mobile devices with the same features and optimized UX, ensuring that users can comfortably use the platform with any device.
After importing the design into Maze and asking several users to test the prototype, here’s the summary and comparison between the Korean and newly designed product for Indonesian people.
