Pintuara

UX Case Study of

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PRODUCT OVERVIEW

Pintuara: Buy, Sell and Publish eBook (PDF & EPUB 3.0)

My Role

UI/UX Designer

Timeline

Dec 2023

Short Description

Web-based Marketplace Application for Selling and Buying Digital Books (PDF and EPUB 3.0)

Status in Q1 2024

Handover to Developer

DETAIL & CHALLENGES

Redesign eBook publishing platform, from Korean version to Indonesian version.

Arasoft is a company that develops a digital book platform for writing, publishing, and ebook reading. The products have been published in Korean. For the next step, Arasoft wants to expand its user base to the Indonesian market. In this collaboration project, we will recreate the Arasoft product and adjust it to match the Indonesian market.

Requirement

Redesign all whole the product from Korean version (except the logo)
User can buy and make the payment within the platform
User can publish eBook (PDF & EPUB 3.0)
Product must designed responsively for mobile, tablet and desktop
User are able to withdraw their money
We will change the name from Araebook to Pintu Ara for the Indonesian version

GETTING THE INSIGHTS

Focus Group Dicussion

Due to the short deadline, we chose workmates in our office who have the most suitable characteristics for the customer segment. We created a survey filled out by around 30-40 users and selected the best 3 answers to join the focus group discussion.

User Characteristics

Insight From FGD

Bad Translation

Araebok Korean version has bad google translation from Korea to English.

Need Time To Learn

The features are too complex and require time for users to understand.

Hierarchy Issue

The Korean version of Araebook lacks visual hierarchy content.

Other Insight

Similar platform: Read Era, Kindle, Apple Books, Google Play Books, Gumroad

Other Insight

Common challenges from similar platform: difficult navigation, bookmarking

USER FLOW

Building the Product for Indonesian Market

There are 5 different applications to support the ecosystem for ebook publishing in Arasoft Korea.

Marketplace: Araebook (Web Based)
eBook Reader: Arareader (Web Based), Namo Reader (Desktop Based)
eBook Maker: Ara Author (Web Based), Namo Author (Desktop Based)

In this project, we will only focus on developing the Araebook Web-Based App. We simplified the menus and made the process of buying, selling, and reading books straightforward as easy as possible. These changes help users navigate the platform smoothly and enjoy their experience with Araebook.

UI DESIGN & PROTOTYPE

Discover and Purchase

Above is the flow of how users navigate from the homepage, search for books, make payments, and read them online. We are designing multiple ways to purchase books so that users can explore according to their preferences while still maintaining a minimalist impression.

Read Owned eBook

Above is how users access the dashboard and read books they have previously purchased.

Dashboard Exploration

Here is the place where users can manage all their activities on the platform: publishing books, continuing to read, and viewing transaction history. Everything is designed to be as minimal as possible.

Responsive - Mobile Version

To reach a wider user base, we have also developed a responsive version of Araebook for mobile devices with the same features and optimized UX, ensuring that users can comfortably use the platform with any device.

FINAL RESULT

A/B Testing

After importing the design into Maze and asking several users to test the prototype, here’s the summary and comparison between the Korean and newly designed product for Indonesian people.

Araebook Korean Version

Success Rate : 55%

Task

Login & Register

Discover & Purchase

Read Owned eBook

User 1

Success

Failed

User 2

Success

Failed

User 3

Success

Failed

User 1

Login & Register Success

Discover and Purchase Success

Read Owned eBook Failed

User 2

Login & Register Success

Discover and Purchase Success

Read Owned eBook Failed

User 3

Login & Register Success

Discover and Purchase Failed

Read Owned eBook Failed

Redesigned Version

Success Rate : 100%

Task

Login & Register

Discover & Purchase

Read Owned eBook

User 1

Success (8's)

Success (25's)

Success (16's)

User 2

Success (9's)

Success (31's)

Success (14's)

User 3

Success (12's)

Success (30's)

Success (20's)

User 1

Login & Register Success (18's)

Discover and Purchase Success (25's)

Read Owned eBook Success (16's)

User 2

Login & Register Success (9's)

Discover and Purchase Success (31's)

Read Owned eBook Success (14's)

User 3

Login & Register Success (12s)

Discover and Purchase Success (30's)

Read Owned eBook Success (20's)

Based on these results, it can be concluded that the redesign of the product has been successful and is ready to be handed over to the developer. Along with that, we also get the positive feedback from users.

Feedback From User

Attractive appearance and enjoyable content
Easy-to-use functionality with familiar app-like flow (search, filter, book details, checkout), this is exactly works like a general other digital product
Reduced complexity in the dashboard compared to the Korean version
Clear and easily understood copywriting, especially in menu naming within the dashboard

Quick Recap

Pintuara is a remake project of an existing product from Korea, Araebook, which is a marketplace for selling, buying, and publishing eBooks (PDF & ePUB 3.0).
We created this new product specifically for Indonesian users with customized UI preferences.
This project started with simple research (reaching out to office colleagues with suitable customer segment characteristics) followed by UI design and development.
The main challenge was how to translate from Korean to Indonesian and simplify complex features.
Usability tests were conducted to compare the Korean and Indonesian versions with Indonesian users. The results showed that with the new design, we achieved a 100% success rate for all tasks given, whereas the Korean version only reached 55%.

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